The Bonnie Mob was founded in 2004 by renowned knitwear designer Tracey Samuel. She wanted to use her unique experience as both a designer and knitwear developer to create a fresh approach to baby and toddler wear. The result is a beautiful range of modern, fun and fashionable clothing in the very latest luxury materials. The Bonnie Mob range of stylish 100% Babysoft cotton and machine washable cashmere has fast become a favourite label for customers who like their fashion to be as individual as they are.